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Author: Clifford G. Christians,Mark Fackler,Kathy Brittain Richardson,Peggy J. Kreshel,Jr. Robert H. Woods
Number of Pages: 336 pages
Published Date: 16 Feb 2011
Publisher: Taylor & Francis Inc
Publication Country: Old Tappan, United States
Language: English
ISBN: 9780205029044
Download Link: Click Here
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Description

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.